"FIX. THIS. DOG."
Yeah. So when Captain Applejack was a puppy I found him under a car. And he was so sick and so little and uh… so mangy I didn’t know if he was very young and very sick or very old and about to die. He was wrinkly. So I gave him to Hawkeye. I gave him this beat up mutt who was neglected and ignored. And as I started to kind of write and give him this kind of emotional thing he was connected to, like, the character’s anima appeared. That was it, it wasn’t a hawk it was a dog. And then I got the book. I understood what the book was. I knew what happens. I knew what it was about. And if I couldn’t save Captain Applejack, Hawkeye could save Lucky.
Spoilers, the dog lives.
So I wrote it in a single day. I wrote it… it was a very bad, very sad day, but I wrote it in a day. And it comes out, and the response is impossible to ignore. And I do my very, very best to ignore response at all, at all costs. But a fandom roared, or barked as the case may be, and like we started to immediately get fan art and crafts. While Hawkeye might not have the best sales in the world I’ve met literally everyone reading the book and they were dressed. Uh, but it’s he’s just wearing pants so it’s super easy, it’s pants and bandages. My editor said “People love the dog” so it’s the dog. And this entire corner in my career was turned.
If I said ‘miraculous’ it would actually insult real miracles but I don’t know what else to say. I was on my way out the door but it turned out the door was revolving and I was right back in and my entire life turned around. And everything in my career exploded off of this book. I tried to save my dog, and he saved me. - Matt Fraction re: Hawkeye #1